Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to boost their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more dependable data


Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.

1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.

Server-side tracking is a much more safe choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or other security measures. This provides much more accurate data and a more complete picture of user journeys across channels.

In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more possession over the information they send out, and makes it much easier to abide by different data laws. It's also a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.

2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.

Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is less at risk to interference.

This type of monitoring likewise enables businesses to track conversions that happen beyond the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies looking for to adjust to these changes.

3. Much less susceptible influencer tracking software to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change exactly how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your web site.

Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on third parties, which can be susceptible to breaches and personal privacy violations.

A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then sent out to analytics devices like Google Analytics and Facebook Service. It's also utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small item of code on your webpage to gather information from users.

4. Less complicated to implement
Server-side monitoring is a data collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this method is that it lowers the scope of information monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted link or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and advertisement blockers.